A company grows, as do its customers. Thus, for each company, CRM (Customer Relationship Management) has become an essential or unavoidable concern to deal with its growing number of customers. Many extended CRM platforms have evolved in the market like Salesforce, MS Dynamics, Oracle or Netsuite to help companies close more leads and gain a solid base of good customers. Yet Salesforce is the remarkable CRM platform that is redefining and reshaping customer relationship management with cloud computing and on-premises systems. Today, most companies turn to Salesforce for their CRM needs because of their breadth, cost-effectiveness, and specific customer retention models. Acquiring customers every day costs more than loyalty. This is why companies that want to retain their customers seek the help of Salesforce consultants to obtain a suitable CRM strategy to implement with Salesforce.
While Salesforce is clearly the software of the modern business age, meeting the needs of businesses small and large, here are all the crucial benefits it offers.
End-to-end customizable: –
Salesforce simply doesn’t help companies meet advanced CRM needs by providing high-quality processes for sales, customer service, and marketing. It also helps to support other modern aspects of CRM by functioning as PaaS (platform as a service). It permits organizations to make custom applications as indicated by their necessities and effectively coordinate them with their local Salesforce CRM for greater usefulness.
Helps to fully manage customer data: –
They can store all their client information in one spot and use it varying to open all business openings. It helps executives of marketing teams to integrate into each customer service department with applications and collect the data generated at key points of interaction.
Collaborate with the sales and marketing departments: –
This advantage is crucial for small businesses because it is
very expensive for them to manage sales and marketing data in separate silos. Also, it is not viable. Collaborating between the two and connecting all their functions on a single platform is essential to give marketers a unified view of their clients’ business. This mainly helps the two departments to share information in real-time and make decisions more quickly.
Allows third-party integrations: –
Businesses often need different third-party solutions to make their approach to customer service more efficient. Salesforce provides an unlimited market for third-party applications on behalf of the AppExchange. Home to more than 5,000 application solutions, it helps companies extend CRM functionality in many areas, including finance, ERP, human resources, marketing, analytics, and more.
Provides a mobile-ready CRM solution: –
Probably the first of its kind, Salesforce is a powerful and cost-effective CRM platform with support for mobile operating systems. Salesforce Marketing Cloud helps companies explore all fully responsive solutions to reach customers anywhere, anytime, and in any medium. From customizing email campaigns to direct targeting to mobile devices (using SMS, push notifications, group messages), help marketers get started by adding the “mobile” app to their campaigns.
(Source: Cloud Analogy)